A Comprehensive Guide to Getting Your Music on Playlists
Whether you are a budding musician or a seasoned professional, chances are, you're passionate about sharing your music with the world and connecting with a wider audience. One powerful way to achieve this is by getting your music featured on playlists. Playlist placements can significantly boost your music's visibility and attract new listeners.
In this guide, we'll walk you through a step-by-step process on how to get your music on playlists and elevate your music career to new heights.
#1. Research Relevant Playlists:
Start by identifying playlists that align with your music genre and style. Look for both independent playlists curated by fellow music enthusiasts and official playlists offered by popular streaming platforms. Understanding your target audience and the playlists they enjoy will be essential in this step.
#2. Build Relationships:
Reach out to playlist curators and engage with them on social media platforms. Show genuine interest in their playlists and music taste to establish a connection. Building relationships with curators can significantly increase your chances of getting your music considered for their playlists.
“Getting your music on playlists is one of the most effective ways to reach new listeners and grow your fanbase. Playlists can expose your music to thousands or even millions of people who might not have heard of you otherwise. But getting on playlists is not easy. You need to have a good strategy, a great pitch, and a lot of patience.” - Ari Herstand, author of How To Make It in the New Music Business
#3. Submit Your Music:
Many streaming platforms provide submission tools for artists to submit their tracks to relevant official playlists. Utilize these tools to put your music directly in front of the curators' eyes. Additionally, some independent curators may have submission forms on their websites or social media, so keep an eye out for such opportunities.
#4. Promote Your Music:
Before reaching out to curators, promote your music through your own social media channels. Encourage your fans to add your songs to their playlists, as higher engagement can catch the attention of curators. Demonstrating that your music is gaining traction can be a powerful selling point.
#5. Share Unique Selling Points:
When reaching out to curators, highlight what makes your music stand out. Share interesting stories, accolades, or collaborations that might pique their interest. Having a unique selling point can make your music more appealing and memorable.
#6. Network within the Music Community:
Participate in industry events, conferences, and networking sessions to meet playlist curators and other music professionals who might be interested in featuring your music. Building a strong presence within the music community can open doors to valuable opportunities.
#7. Collaborate with Influencers:
Consider partnering with influencers or other musicians who have a significant following. Request them to include your music in their playlists or collaborate on joint playlists. Collaborative efforts can expose your music to a broader audience.
#8. Stay Active and Consistent:
Maintain a consistent release schedule for new music. Releasing music regularly helps keep your momentum going and provides fresh content for curators to consider.
#9. Monitor Analytics:
Pay close attention to streaming data and identify playlists that are generating significant plays. Understanding which playlists are performing well can help you target similar playlists and curators for future submissions.
#10. Be Patient and Persistent:
Getting your music on playlists may take time and persistence. Don't be discouraged by rejections; keep reaching out to different curators and exploring new opportunities.
Getting your music on playlists is a journey that requires dedication, networking, and strategic promotion. By following these steps and actively engaging with the music community, you increase your chances of getting your music featured on playlists and expanding your audience. Embrace the process, stay true to your unique sound, and watch as your music reaches new heights of success! And remember, Beyond the Pit PR is always happy to help with all your music marketing needs. Whether it's playlist placements, press relations, or crafting effective promotional strategies, we've got you covered. Let's work together to make your music shine!
Leave us a comment with your favorite tip for getting noticed by curators!